About The White Company
Founded in 1994, The White Company specialises in supplying a wide range of stylish home accessories and
clothing, principally in white.
The company that began life as a 12 page mail-order brochure
and celebrated its 10th year in 2004 has become one of the UK’s fastest growing
multi-channel retailers. With over 450,000 customers, it produces eight
brochures a year, operates a highly successful website and by end of 2008 will
boast 24 fantastic retail stores.
THE IDEA
The idea for the company began in August 1993, when its
founder, Christian Rucker, identified a gap in the market for beautiful but
affordable home accessories in white. Chrissie, her boyfriend (now husband) Nick
Wheeler (who runs leading mail-order company Charles Tyrwhitt Shirts) and his
sister Susie were all in the process of re-stocking new homes, but could not
find a comprehensive collection of white bed linen, towels, napkins etc. The
market at that time was polarised between low quality ‘cheap’ designs and the
unaffordable ‘designer’ end of the market.
The idea was born, and at Nick’s suggestion, Chrissie decided to supply her products via mail order, to
address a national market without the overheads of a retail premises. The ideas of white products
and mail order were combined, and all that remained was to make it happen...
Donation: 2.5%
Time Frame: 45days
HappeShopper.co.uk will donate 2.5%
of your Net transactions values to charity when you click through to "The White Company" website via a link on HappeShopper.co.uk
and buy items from "The White Company".
You do not have to buy straight away, as anything you buy for 45 days after your first visit will
also be counted, and HappeShopper.co.uk will still make the donations to charity for those transactions.
For example, if you spend £100.00 Net (excluding VAT), we will donate £2.50.
If you then went back within the "time frame" and buy another £200.00 Net worth of goods, we will donate
an additional £5.00 to charity.
For more information about this procedure & our donations click here.
The Shopping Specialists
